Connect to Create Value
We help you make critical connections for marketing, organizational, clinical, and social management in areas that include:
- Idea generation
- Concept elaboration and screening
- Medical decision-making
- Policy development
- New product design, development and launch
- Segmentation, targeting & positioning
- Satisfaction, loyalty, and consumer-based brand equity
- Customer acquisition and retention
- Predictive Account Management: support for improved operational sales effectiveness
- Customer engagement and participation
- Demand estimation
- Communications and messaging
- Brand cultivation
- Marketing investment optimization models
- Product line and product portfolio optimization
We use high-yield contemporary research methods to produce solutions you need. They include:
- On line data collection
- Expert interview and survey design, authoring, and administration
- Database design and management
- Data & text mining
- Direct response modelling
- Database scoring
- Latent variable modelling of key metrics for concepts like loyalty, intention, and advocacy
- Choice modelling, prediction, and simulation
- Traditional and choice-based conjoint measurement
- Customer account behavior modeling, including prediction of attrition risk and receptivity to new offers, and estimation of customer lifetime value(CLV)
- On line group problem-solving and ideation
Our unique technical capabilities include:
- A state-of-the art, proprietary Discussion Games System that we use to leverage the collective efforts of groups of customers or other stakeholders working over networks to solve hard problems and to generate new ideas.
- Advanced Bayesian modeling and simulation methods that provide richer and more accurate results than conventional statistical estimation procedures, and that allow us to get important answers that can't be obtained by other means.
- AI and statistical machine learning procedures including genetic algorithms and tree-based models that we use for problems like optimizing product configurations, finding optimal bundling solutions, and predictive segmentation and targeting.
- Methods for the quantitative analysis of text and other unstructured data using semantic modelling procedures and other techniques.
- Statistical data fusion models that make it possible to do things like combining different kinds of data (e.g. text and ratings) into better marketing metrics, or to estimate the overall effects of marketing variables measured at different levels (e.g. the effect of advertising on individual choices and market-level sales).
- Proprietary, high-powered Internet servers colocated in a secure facility that allow us to collect data on-line, manage and analyze massive data sets, and exchange files with clients safely and quickly.
But it's really all about you
At the end of the day, and regardless of the methods we use on your behalf, what we do is about is making you successful in accomplishing your goals and objectives. And we'll even make it easy for you. We'll keep it as simple as possible. (But not simpler than that.)
