Loma Buena Associates


We provide the means to make critical decisions in the face of complexity and uncertainty.  We use methods as sophisticated as the circumstances require, but we don't let their complexity obscure or detract from the essential learnings that improve decision-making.  

Simplicity enables action, and preserves sanity.

We support decisions across a spectrum of managerial decision-making, including:

  • Customer or market segmentation, targeting, and profiling
  • New product development
  • Customer experience management
  • Loyalty, engagement, customer lifetime value
  • Brand positioning
  • Communications, persuasion
  • Scalable database and big data applications
  • Customer/stakeholder/user acquisition and retention
  • Customer/stakeholder/user engagement and participation

We have helped decision-makers arrive at the best marketing and policy decisions across a wide range of industries and sectors, including:

  • Technology
  • Fast-moving consumer goods
  • Financial services and insurance
  • Consumer durables
  • Telecomunications
  • Health care and pharmaceuticals
  • Nonprofit and government
  • Education
  • Management and marketing research services

 Our services typically involve tools and methods such as:

  • Predictive analytics and data mining
  • Supervised and unsupervised machine learning methods
  • Experimental design
  • Quantitative surveys
  • Big, complex data
  • Text data and social media analysis
  • Simulation methods
  • Statistical graphics
  • Conjoint measurement and discrete choice experiments
  • psychometrics, latent trait and IRT models, structural equation models
  • Applied social science, behavioral economics, and cognitive science
  • Persuasive technologies
  • Latent trait and latent variable models including SEMs
  • Analysis of poorly structured data, text mining