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Purisima Redwoods overlooking Half Moon Bay CA

Data-driven support for connecting
people, products, organizations, and ideas


Your success requires making important connections.

Our business is helping you to make them.

We explain and predict choices and preferences so what's important,
and to who, is clear and actionable.



The Loma Buena Point of View: News, Blogs, Library

Clicking, here, but nothing's happening? The links above will open a new browser window for you. If you have pop-up blocking turned on, they won't work for you. But you can still find our blogs, library, and other resources by going to https://hound2.LBA.com/community.

Loma Buena is the exclusive source for Sighthound Discussion Games. Information about our discussion games can be found on the Sighthound product information page.

marketing science, social networks, CRM, customer lifetime value, CLV, marketing research, innovation, new product development, Sighthound discussion games, creative problem solving, creative problem-solving, hard problems, new product strategy, consumer insights, consumer games, innovation games, customer loyalty, problem-solving games, predictive markets, ideation, virtual stock markets, community, stakeholder, multiplayer games, operational management, human resources management, knowledge management, convergence, games